Ultra-High Net-Worth Individuals (UHNWI) in Australia: 2025 Insights

Australia’s ultra-high net-worth individuals (UHNWI) are a rarefied group. While they make up a tiny fraction of the population, their financial decisions ripple through the economy—shaping everything from property markets to private equity trends. As we step into 2025, understanding the world of UHNWI is more relevant than ever, especially as new wealth, investment preferences, and tax policies shift the playing field.

Who Counts as an Ultra-High Net-Worth Individual?

Globally, an ultra-high net-worth individual is defined as someone with investable assets of at least USD $30 million (roughly AUD $45 million as of early 2025). Australia’s own UHNWI population has steadily grown, with the latest Knight Frank Wealth Report estimating over 4,800 Australians now meet this threshold—a number expected to rise as new tech entrepreneurs, property moguls, and mining magnates join the ranks.

• Key sectors: Tech, finance, real estate, and resources remain the biggest sources of UHNWI wealth in Australia.

• Geographic hotspots: Sydney and Melbourne lead, but Perth and Brisbane are fast catching up thanks to booming resources and property markets.

• Demographic shifts: The average age of Australian UHNWI is dropping, with a new wave of younger founders and digital economy leaders emerging.

How UHNWI Invest and Influence the Economy in 2025

Australia’s UHNWI are not just passive holders of wealth. Their investment strategies often set the tone for broader market trends. In 2025, several shifts stand out:

• Private capital and alternative assets: UHNWI have doubled down on private equity, venture capital, and direct investments. According to the 2025 Australian Investment Trends Report, over 70% of UHNWI portfolios now include significant exposure to startups, infrastructure, and green energy projects.

• Property remains king: Trophy homes in blue-chip suburbs, luxury apartments, and prime commercial real estate are perennial favourites. But there’s growing interest in regional and coastal developments, driven by lifestyle migration and remote work trends.

• Philanthropy with impact: Beyond traditional giving, UHNWI are steering capital into social enterprises and sustainable initiatives, aligning with Australia’s 2025 ESG (environmental, social, governance) policies and the government’s green investment incentives.

Policy Shifts and Challenges Facing UHNWI in 2025

This year has brought a suite of policy changes targeting high net-worth Australians. The government’s 2025 Budget introduced:

• New superannuation tax caps: The cap on tax-concessional super balances over AUD $3 million has been tightened, impacting UHNWI retirement strategies.

• Crackdown on offshore structures: The ATO is ramping up scrutiny on trusts and overseas holdings, prompting many UHNWI to review their asset protection and estate planning frameworks.

• Luxury property and wealth taxes: States like Victoria have introduced higher stamp duty and land tax rates for prestige properties, nudging some UHNWI to diversify their portfolios or invest interstate.

These developments are prompting Australia’s wealthiest to re-examine their structures, seek smarter diversification, and ramp up their engagement with specialist advisers.

The Future of UHNWI Wealth in Australia

Australia’s UHNWI community is more influential than ever. As the landscape evolves in 2025, expect to see:

• Greater investment in tech and sustainability, reflecting both opportunity and regulatory nudges.

• Continued growth in regional wealth hubs, fuelled by infrastructure spending and lifestyle shifts.

• Increasing public scrutiny and a push for transparency around wealth, philanthropy, and tax contributions.

Whether you’re an aspiring investor or simply curious about the upper echelons of Australian finance, keeping an eye on the UHNWI cohort offers a window into the country’s economic direction.