Get found and win work
Marketing For Builders
Everything builders need to get found and win work online — websites, SEO, Google Ads, and logo design.
Trusted by 1,200+
Australian trades
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How it works
Matched to the right partner in minutes
Tell us what you need
Pick the services that fit — websites, SEO, ads, or logo. Takes under a minute.
We match you
We line you up with the right vetted partner for builders and your area — no guesswork.
Get found & win work
Your partner gets you live and visible so the enquiries start landing.
Get found and win work
Marketing for Builders
People choosing a builder for a home or major renovation are making one of the biggest financial decisions of their lives, so they research hard. They look at past projects, read reviews, ask for referrals and check you're licensed before they ever call. That makes a strong portfolio of finished builds, genuine client reviews and a professional website your most important marketing assets.
Referrals from happy clients, architects and designers drive a lot of quality work, but search and social proof help new clients find and trust you. Cockatoo helps you get those basics right and matches you with the right marketing support.
What builders are up against
- Progress-claim timing — you pay subbies, trades and suppliers continuously, but client money arrives only at slab, frame, lock-up and fix stages.
- Variations and disputes — a change of scope or a client query can hold up a claim while your costs keep running.
- Fixed-price contracts against rising material costs — a price locked in months ago has to absorb timber, steel and trade-cost increases.
- Coordinating trades and weather — a delayed subbie or a wet week pushes the whole program and the cash that depends on it.
Marketing services
Pick what builders need
Web design
Websites For Builders
A fast, mobile-friendly website for builders — built to turn visitors into enquiries and booked jobs.
View websitesSearch visibility
SEO For Builders
Get builders found on Google when nearby customers search — without paying for every click.
View seoPaid search
Google Ads For Builders
Put builders at the top of Google for high-intent searches and only pay when someone clicks.
View google adsBrand identity
Logo Design For Builders
A professional logo and brand basics for builders that look consistent across your van, site, and socials.
View logo designCommon questions
Builders — marketing questions
How do homeowners choose a builder?
They research thoroughly — looking at your finished projects, reading reviews, checking your licence and asking for referrals — because a build is a huge commitment. A strong portfolio of completed work, genuine reviews and clear proof you're licensed and insured carry far more weight than advertising claims.
Are referrals enough, or do I need a website too?
Referrals are gold for builders, but a professional website backs them up. When someone is referred to you, the first thing they do is look you up — and a site showing your completed builds, reviews and credentials turns that referral into an enquiry. A Google Business Profile also helps new clients find you.
More for Builders
Other ways we help
Business insurance
Insurance For Builders
Compare business insurance built around the real risks builders face — and line up the right cover before your renewal.
View insuranceBusiness finance
Business Loans For Builders
Working capital, equipment, and growth finance for builders — matched to your revenue and time trading, not a generic credit score.
View business loansAutomation & AI agents
AI For Builders
Put AI to work for builders — automate the busywork, answer enquiries around the clock, and free your team for the jobs that pay.
View aiGet matched to the right marketing partner
Tell us what you need and we'll match you to the right partner — free, no lock-in, under a minute.