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Colour guide

purples / gloss

Bright Plum

Bright Plum is a mid-tone cool purple with a gloss finish, identified by HEX #B366B3. It excels on walls, joinery, and feature zones where moderate visual weight is needed without making a harsh statement. This colour can shift noticeably between daylight, warm lamps, and surrounding materials, so it's wise to test it next to trims, flooring, cabinetry, and fabrics before committing to a full room. Start with a restrained supporting palette and consider adding a stronger secondary accent if the sample feels flat.

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Related colours

Nearby swatches in the same family.