Colour guide

purples / matte

Amethyst

Amethyst is a mid-tone, cool purple with a matte finish, identified by HEX #9966CC. It excels on walls, joinery, and feature zones where moderate visual weight is desired without making a harsh statement. This colour can shift noticeably under different lighting conditions and when paired with various materials. It's advisable to sample it alongside trims, flooring, cabinetry, and fabrics before committing to a full room. Start with a restrained supporting palette, and consider adding a stronger secondary accent if the sample feels flat.