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Checklist

8 tasks

Marketing Agency Scope Checklist

Clarify deliverables, reporting, and commercial assumptions before approving campaign work.

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Total time

4 hours-12 hours

Skill level

Confident DIY

DIY budget

$160-$720

Pro budget

$960-$2,080

Work through the checklist

Tick off each task as you go, or print the page when you want a paper copy.

Progress0 / 8 complete

Core tasks

8 tasks

Define channels, deliverables, and ownership of creative or media accounts.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

Confirm reporting cadence, success metrics, and attribution assumptions.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

List ad spend, third-party tools, and production costs excluded from fees.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

Agree approval timelines, revision rounds, and termination notice.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

Define channels, deliverables, and ownership of creative or media accounts.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

Confirm reporting cadence, success metrics, and attribution assumptions.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

List ad spend, third-party tools, and production costs excluded from fees.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

Agree approval timelines, revision rounds, and termination notice.

Medium30 min-1.5 hoursDIY $20-$90Pro $120-$260

FAQ

Checklist questions

Why are checklists useful before hiring a provider?

They help you compare requirements consistently, avoid missing prep tasks, and communicate your brief clearly.

Do checklist pages reflect local requirements?

Checklists are general guidance and should be adapted to your location, project scale, and any council or regulatory requirements.

Quick actions

Use it later, or turn it into a job

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Tools needed

Likely tools

Measuring tapeNotebook

Tools are inferred from the checklist items, so adapt the list to your actual site conditions and materials.

Estimated cost

DIY vs pro

Task	DIY cost	Pro cost
Define channels, deliverables, and ownership of creative or media accounts.	$20-$90	$120-$260
Confirm reporting cadence, success metrics, and attribution assumptions.	$20-$90	$120-$260
List ad spend, third-party tools, and production costs excluded from fees.	$20-$90	$120-$260
Agree approval timelines, revision rounds, and termination notice.	$20-$90	$120-$260
Define channels, deliverables, and ownership of creative or media accounts.	$20-$90	$120-$260
Confirm reporting cadence, success metrics, and attribution assumptions.	$20-$90	$120-$260

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Pick the tasks you want help with, then carry them straight into Cockatoo's quote flow.

Define channels, deliverables, and ownership of creative or media accounts.

30 min-1.5 hours · $120-$260

Confirm reporting cadence, success metrics, and attribution assumptions.

30 min-1.5 hours · $120-$260

List ad spend, third-party tools, and production costs excluded from fees.

30 min-1.5 hours · $120-$260

Agree approval timelines, revision rounds, and termination notice.

30 min-1.5 hours · $120-$260

Define channels, deliverables, and ownership of creative or media accounts.

30 min-1.5 hours · $120-$260

Confirm reporting cadence, success metrics, and attribution assumptions.

30 min-1.5 hours · $120-$260

3 selected tasks will be prefilled into the quote request.

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