AI Automation
AI Chatbots
An AI chatbot that answers questions, captures leads, and books jobs straight from your website.
Overview
AI Chatbots explained
An AI chatbot sits on your website answering the questions customers ask most, capturing their details, and pushing leads straight to your inbox or CRM — even outside business hours, when a lot of enquiries actually happen.
Unlike a generic pop-up widget, a well-set-up chatbot is loaded with your real FAQs, services, and pricing approach, so its answers actually match your business rather than sounding scripted or generic.
Cockatoo helps you load the right content, connect the lead capture flow, and refine the answers over time as you see what customers actually ask.
What to check
Key points
- Instant answers to the questions customers ask most, any time of day.
- Captures contact details and pushes leads to your inbox or CRM automatically.
- Loaded with your real services and FAQs, in your brand voice.
Before you start
What you'll need
- A list of the questions customers ask most often.
- Your core services, pricing approach, and service areas.
- Where you want captured leads to land — email, CRM, or both.
- Access to add the chatbot to your website.
- A plan for reviewing chats and updating answers over time.
Process
How it works
- Load the FAQs and services customers ask about most.
- Set the tone so it matches your brand voice.
- Add it to your website and connect the lead capture flow.
- Test it with real questions before going live.
- Review chats regularly and improve answers over time.
Avoid these
Common mistakes
- Launching with generic, unbranded answers instead of your real content.
- Forgetting to connect captured leads to somewhere your team actually checks.
- Never reviewing chat transcripts to see what is confusing customers.
- Making it impossible to reach a real person when a question needs one.
Common questions
AI Chatbots FAQs
Will an AI chatbot sound robotic on my website?
Not if it is set up properly. Loading it with your real FAQs, services, and tone — rather than generic scripts — makes responses sound like your business, not a default template.
What happens to the leads it captures?
Captured contact details are pushed straight to your inbox, CRM, or both, depending on how you set it up. The goal is that a lead never sits unseen in a chat window overnight.
Can it handle questions outside its training?
A well-built chatbot recognises when a question is outside what it knows and offers a way to reach a person, rather than guessing. This keeps trust intact even when it cannot answer everything.
Is a chatbot different from an AI agent?
A chatbot focuses on answering questions and capturing leads. An AI agent goes further, taking actions like checking availability or booking a job. Many businesses start with a chatbot and add agent capability later.
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