In a world where every dollar counts, Australians are rethinking how they manage their cash. Enter the cash management account (CMA) — a hybrid account that’s part high-interest savings, part everyday transaction, and all about flexibility. But as 2025 unfolds, CMAs are evolving beyond their traditional roots, making them an increasingly attractive option for everyone from savvy investors to self-managed super fund (SMSF) trustees and busy families. Let’s unpack why CMAs are making headlines, how they work, and what you need to know before signing up.
What Is a Cash Management Account and Why Are They Trending in 2025?
A cash management account is a financial product offered by banks, fintechs, and investment platforms that combines features of a savings account and a transaction account. Unlike a basic everyday account, a CMA often provides:
- Higher interest rates on balances
- No monthly account-keeping fees
- Integration with investment platforms or brokerage accounts
- Access to BPAY, direct debits, and sometimes even debit cards
In 2025, demand for CMAs is surging as Australians look for more efficient ways to park their cash. With the RBA holding the cash rate above 4% and inflation easing, savers are seeking better returns without locking their money away. The latest APRA data shows that deposits in cash management accounts rose by more than 15% year-on-year, outpacing growth in traditional savings accounts. This shift is being driven by:
- Tech platforms making CMAs more accessible and easier to manage
- Integration with share trading and SMSF administration services
- Rising awareness of hidden fees and opportunity costs in basic accounts
Key Features and Benefits of Modern CMAs
Today’s cash management accounts are a far cry from the basic products of a decade ago. Here’s what sets the new breed of CMAs apart in 2025:
- Competitive Interest Rates: Many CMAs now offer rates that rival the best online savings accounts, with some fintechs advertising headline rates above 4.5% p.a. on eligible balances.
- Seamless Integration: Platforms like Macquarie, Hub24, and Stake allow you to link your CMA directly to investment portfolios, making it easy to sweep idle cash into shares, ETFs, or managed funds.
- No Account-Keeping Fees: The majority of providers have scrapped monthly fees, with competition from digital banks putting pressure on the big four to match.
- Smart Money Tools: Budgeting tools, automated savings rules, and real-time notifications are now standard on many CMA apps, helping you keep track of every cent.
- Fast Access to Funds: Unlike term deposits, CMAs allow instant access to your money, making them ideal for an emergency fund or managing regular bills.
- Government Guarantee: Most CMAs offered by ADIs (Authorised Deposit-taking Institutions) are covered by the $250,000 government deposit guarantee per account holder, per institution.
Real-world example: In early 2025, a Sydney-based SMSF trustee used a Macquarie CMA to manage contributions and distributions. The account automatically swept excess cash into a diversified ETF portfolio, all while earning 4.6% p.a. on funds waiting to be invested — a process that would have been manual and less efficient with older account types.
How to Choose the Right CMA in 2025
With a flurry of new entrants and constant product updates, picking the best cash management account comes down to your needs. Here’s what to consider:
- Interest Rate: Compare headline and ongoing rates (watch for bonus rate conditions).
- Integration: Does it link with your broker, SMSF, or budgeting app?
- Fees: Look for hidden charges, especially for withdrawals, transfers, or international payments.
- Accessibility: Is there a mobile app? Can you get customer support when needed?
- Deposit Guarantee: Ensure the provider is an ADI if government protection matters to you.
Some of the best-rated CMAs in 2025 include the Macquarie Cash Management Account, Hub24 CMA, and offerings from digital banks like Up and 86 400, each with unique features for different types of users.
Potential Pitfalls and Policy Updates to Watch
Despite their advantages, CMAs aren’t perfect. Here are a few caveats and 2025 policy changes to keep on your radar:
- Interest Rate Movements: With the RBA’s next move still uncertain, CMA rates can change quickly. Some fintechs pass on cuts (or hikes) faster than the big banks.
- Regulatory Tweaks: ASIC has updated disclosure requirements for CMAs linked to investment platforms, aiming for more transparency around risks and returns.
- Limitations for High Balances: With the government deposit guarantee capped at $250,000 per ADI, large account holders may need to diversify across institutions.
- Tax Implications: Interest earned in a CMA is taxable income, and for SMSFs or trusts, the reporting can get complex.
Stay alert to new entrants and watch for updates from the RBA and ASIC, as both are likely to influence the cash management landscape through 2025 and beyond.