The Australian property market in 2025 is as competitive as ever, but there’s a growing trend that’s quietly levelling the playing field for buyers: the rise of the buyer advocate. While many still rely on traditional real estate agents (who work for the seller), more Australians are enlisting buyer advocates to represent their interests—and it’s paying off in unexpected ways.
What Exactly Does a Buyer Advocate Do?
Think of a buyer advocate as your personal property strategist. Their role is to guide you through the entire buying process, from scoping out suitable properties to negotiating the best price. Unlike selling agents, buyer advocates are legally bound to act in your best interests, not the vendor’s.
- Property Search: They scour the market—including off-market and pre-market listings—to find properties that fit your brief.
- Due Diligence: Advocates handle research, building inspections, and uncovering hidden issues, so you avoid nasty surprises.
- Negotiation & Bidding: Whether it’s private sale or auction, they fight to get you the best price and terms.
- End-to-End Support: From first inspection to settlement, they’re in your corner, keeping the process on track.
With the average Sydney house price now topping $1.3 million in 2025 and competition from both local and overseas buyers, having an expert negotiator can mean the difference between winning your dream home or missing out entirely.
Why Are More Australians Using Buyer Advocates in 2025?
Several 2025 trends are accelerating the popularity of buyer advocates:
- Rising Interest Rates: With the RBA holding the cash rate at 4.35% for the start of 2025, buyers are under pressure to make every dollar count. Advocates can secure savings that easily exceed their fees.
- Limited Supply: Listings remain tight in capital cities, and advocates’ access to off-market properties is a major advantage.
- Time-Poor Professionals: Busy professionals value the efficiency, stress reduction, and deep market knowledge that advocates provide.
- Investment Boom: First-time investors and SMSF buyers are increasingly relying on advocates to navigate complex regulations and avoid costly mistakes.
For example, Melbourne buyer advocate Cate Bakos helped a young family in 2025 secure a renovated home in Brunswick for $70,000 below the vendor’s asking price, after identifying overpricing and leveraging recent comparable sales.
Cost, Value, and Choosing the Right Buyer Advocate
Buyer advocates typically charge a fixed fee (often between $10,000 and $20,000) or a percentage of the purchase price (usually 1–2%). While this is an upfront cost, the value they add can far outweigh the fee:
- Better Purchase Prices: Skilled negotiation can mean tens of thousands in savings, especially in hot markets.
- Risk Reduction: Advocates help you avoid overpaying, buying in risky areas, or falling for marketing hype.
- Peace of Mind: With an advocate handling the legwork, you’re less likely to make emotionally-driven decisions.
When choosing a buyer advocate, look for:
- Membership in peak bodies like REBAA or PIPA
- Transparent fee structure and no conflicts of interest
- Proven track record in your target area and property type
- Clear communication and alignment with your goals
With new property regulations in 2025—such as stricter disclosure requirements and evolving first-home buyer incentives—an experienced advocate can help you navigate the shifting landscape with confidence.
Conclusion: Is a Buyer Advocate Worth It?
For Australians navigating today’s high-stakes property market, a buyer advocate isn’t just a luxury for the ultra-wealthy—it’s becoming an essential tool for anyone who wants to buy smarter. Whether you’re a first-home buyer, upsizer, or seasoned investor, the right advocate can help you avoid costly mistakes, save money, and secure a property that fits your goals.
