Game-inspired features have quietly infiltrated the world of finance, and in 2025, gamification is influencing how Australians manage their money. From rounding up purchases to unlock digital badges, to interactive savings goals and leaderboard challenges, financial services are using game mechanics to boost engagement, improve financial literacy, and help users reach their goals faster. But is it all fun and games, or are there real benefits—and risks—for your bank balance?
What Is Gamification and Why Is It Taking Over Finance?
At its core, gamification involves applying elements typical of video games—such as points, rewards, challenges, and competition—to non-game contexts. In the world of finance, it means transforming mundane money tasks into interactive experiences. Think of your banking app nudging you to complete weekly savings challenges or giving you a streak for not overspending on takeout.
Australia’s tech-savvy population and high smartphone penetration have made us prime candidates for this trend. With digital wallets, neobanks, and investing apps competing for attention, gamification is the secret sauce that keeps users coming back and, crucially, engaged with their finances.
- Micro-savings apps like Up and Wisr round up purchases, letting users watch their spare change grow through playful progress bars.
- Budgeting platforms such as Frollo use badges and streaks to reward good habits, like sticking to a grocery budget or achieving spending-free days.
- Investment platforms including Spaceship and Raiz incorporate levels, milestones, and social leaderboards to encourage regular investing.
Gamification in Action: 2025’s Latest Features and Real-World Examples
Financial apps in Australia are taking cues from popular gaming trends, rolling out features designed to spark motivation and healthy competition. Here are some of the most notable examples from 2025:
- Commonwealth Bank’s StepUp Challenge: Users receive weekly ‘missions’ to reduce discretionary spending, with virtual trophies awarded for consistency. Participation rates soared after StepUp’s 2025 relaunch, with 42% of users reporting improved savings habits.
- Raiz’s Social Leaderboards: Investors can now compare their portfolio performance (anonymously) with peers. The friendly rivalry nudges users to stick with long-term investing, and the app reports a 15% increase in recurring investment plans since the feature’s introduction.
- Up’s Streak Saver: This feature tracks consecutive days of meeting savings goals, rewarding users with digital confetti and access to exclusive app themes. Up’s internal data shows that users who engage with Streak Saver are 1.7x more likely to hit their annual savings targets.
Gamification isn’t just for the young or tech-obsessed. NAB’s 2025 ‘Grow Together’ campaign saw families competing in team-based financial challenges, helping parents and kids learn about budgeting as a team.
The Benefits—and Pitfalls—of Gamified Finance
Game-inspired features can make managing money less intimidating and more fun, especially for those who’ve traditionally found finance dull or stressful. Some of the key benefits include:
- Increased engagement: Users check in more frequently, track their progress, and feel rewarded for positive behaviour.
- Better financial literacy: Interactive tutorials, quizzes, and challenges help demystify complex topics like superannuation or investing.
- Goal achievement: Breaking big goals into smaller, game-like milestones makes them feel more attainable.
But there’s a flip side. Some experts worry that gamification could trivialise serious financial decisions or encourage risky behaviour—especially in trading apps where frequent trades are rewarded with badges or confetti. ASIC’s 2025 guidance now requires clearer risk warnings and limits on certain ‘achievement’ notifications for investing platforms.
To get the most out of gamified finance tools:
- Focus on features that reinforce positive, sustainable habits (like regular saving or budgeting).
- Be wary of platforms that seem to push you towards impulsive decisions or excessive trading.
- Use gamified elements as motivation—but always check that the financial fundamentals stack up.
What’s Next for Gamification in Aussie Finance?
With the Australian fintech sector booming and open banking making data more accessible, expect gamification to become even more sophisticated. In 2025 and beyond, look out for:
- Personalised challenges based on your spending patterns and financial goals.
- Integrated financial education delivered through interactive stories and micro-quizzes.
- Collaborative saving and investing with friends or family, turning money management into a social experience.
Financial institutions are also under pressure to ensure gamified features are used ethically, with ASIC and the ACCC monitoring new launches closely. The future of gamification in finance will be about balancing fun, motivation, and responsible money management.
