Wholesaling in Australia 2025: Guide for Property Investors

Wholesaling has become one of the most talked-about property investment strategies in Australia in 2025. As property prices continue to fluctuate and new regulations reshape the market, both seasoned and aspiring investors are eyeing wholesaling as a way to profit from real estate without needing large capital or long-term commitments. But how does wholesaling work in Australia, and what should investors watch out for this year?

What is Wholesaling and Why Is It Gaining Attention?

Wholesaling involves securing a property under contract at a discounted price and then assigning that contract to another buyer for a fee—before ever taking formal ownership. It’s a quick-turnover strategy, commonly used in the US, but now making waves in the Australian context, especially as affordability and lending rules tighten in 2025.

• Low capital outlay: Wholesalers usually only need a deposit or minimal upfront costs.
• No renovation needed: Unlike flipping, there’s no need to invest in improvements.
• Speed: Transactions can happen in weeks, not months or years.

In a climate where many buyers are cautious and vendors want certainty, wholesalers can bridge the gap—finding motivated sellers and connecting them with eager buyers. Technology platforms and data-driven property sourcing tools are also making it easier to spot opportunities and manage deals efficiently in 2025.

Legal and Regulatory Considerations in 2025

The regulatory landscape for wholesaling in Australia has shifted significantly over the past year. Several state governments, including New South Wales and Victoria, have introduced or clarified laws around property assignment, disclosure, and licensing. Here’s what investors need to keep front of mind:

• Disclosure requirements: Assigning contracts now typically requires full disclosure of assignment fees to all parties. Failing to do so can result in fines or contract nullification.
• Licensing: In some states, acting as a property wholesaler without a real estate license may be considered ‘dealing in real estate’—a regulated activity. The Victorian Property Law Amendment (2025) now explicitly covers wholesaling contracts.
• GST and taxation: Assignment fees may attract GST or be taxed as business income. The ATO’s 2025 guidance has tightened reporting obligations for property traders, including wholesalers.

Given these changes, many successful wholesalers are partnering with licensed agents or obtaining their own licenses to avoid legal grey areas. Investors should also be mindful of the reputational risks: ethical wholesaling relies on transparency and fair dealing with both sellers and buyers.

Market Trends and Real-World Examples

In 2025, the Australian property market is marked by patchy price growth and increased buyer selectivity. Wholesaling thrives in markets with:

• High numbers of motivated vendors (such as those facing financial stress, inheritance, or urgent relocations)
• Active investor communities seeking discounted stock
• Suburbs with clear value-add potential (e.g., upcoming infrastructure, rezoning)

Case study: In early 2025, a Sydney-based investor secured a three-bedroom home in Campbelltown under contract for $590,000—well below comparable sales. Within two weeks, they assigned the contract to another investor for $620,000, pocketing a $30,000 assignment fee. The key to this success was rapid due diligence, direct vendor negotiation, and a well-maintained buyer database.

With digital property marketplaces and AI-driven analytics tools, wholesalers in 2025 can now:

• Identify off-market deals using suburb-level distress indicators
• Automate contract generation and compliance checks
• Market assignments securely to pre-qualified buyers

However, competition is heating up. The best wholesalers are those who can move quickly, maintain strong networks, and stay across the latest compliance updates.

How to Get Started (and Succeed) With Wholesaling in 2025

For Australians considering wholesaling, success in 2025 comes down to:

• Building relationships: Network with agents, vendors, and investors for deal flow and trust.
• Understanding contracts: Work with legal professionals to ensure assignment clauses are watertight and compliant with state laws.
• Researching markets: Use up-to-date data to target suburbs with real potential and limited competition.
• Staying transparent: Disclose all fees and terms, and keep ethical standards high to avoid legal or reputational issues.
• Adapting to regulation: Monitor ongoing policy changes—what’s legal in one state may be restricted in another.