Unbundling is the finance buzzword on everyone’s lips in 2025. If you’ve noticed your favourite bank, super fund, or fintech app offering more standalone features and à la carte pricing, you’re witnessing unbundling in action. This seismic shift is changing how Australians choose, use, and pay for financial services—dismantling the old ‘one-stop-shop’ model in favour of flexibility and transparency.
What is Unbundling? A Quick Primer
Unbundling refers to the process of breaking up traditionally packaged financial products or services into individual components. Rather than being locked into an all-in-one bank account with set fees and features, consumers can now pick and pay only for what they actually use—whether that’s international payments, budgeting tools, or investment advice.
- Examples in action: Banks offering separate digital wallets, buy-now-pay-later (BNPL) tools, or cryptocurrency trading as opt-in features.
- Super funds providing tailored insurance add-ons instead of default cover.
- Mortgage brokers partnering with specialist fintechs for property data, credit scoring, or refinancing calculators.
Why Unbundling is Accelerating in 2025
Several forces are driving the unbundling trend in Australia this year:
- Open Banking and CDR expansion: The Consumer Data Right (CDR) now extends beyond banking to cover energy, superannuation, and telcos. This has made it easier for consumers to share data and piece together their own financial ‘stack’ from various providers.
- Fintech innovation: Australian startups are thriving on niche solutions, from micro-investing to instant cross-border payments, challenging traditional banks to respond with modular, API-driven services.
- Regulatory support: The Australian Prudential Regulation Authority (APRA) and Australian Securities & Investments Commission (ASIC) have supported new entrants and product transparency, with 2025 seeing more streamlined licensing for specialist providers.
- Consumer demand: As cost-of-living pressures persist, Australians are more value-conscious, seeking only what they need and avoiding unnecessary bundled fees.
For example, the Big Four banks are now offering pay-per-use international transfer options to compete with fintech disruptors like Wise and Revolut. Similarly, super funds are unbundling insurance, allowing members to tailor cover and save on premiums.
How Unbundling Benefits (and Challenges) Australians
Unbundling empowers customers, but it also comes with trade-offs:
- Greater choice and control: You can now build a bespoke financial toolkit—pairing a low-fee transaction account with your preferred budgeting app and a standalone BNPL provider.
- Potential for cost savings: Unbundled products often come with lower fees, or you only pay for what you use. In 2025, several neobanks advertise zero-fee base accounts, charging only for premium add-ons.
- Transparency: With more granular pricing, it’s easier to compare services and avoid paying for features you don’t need.
- Complexity risk: Managing accounts across multiple providers can be challenging, especially for budgeting, tax, and security. New aggregator apps and CDR-powered dashboards are helping to bridge the gap.
Take the example of Jane, a Sydney freelancer: she uses a digital bank for everyday transactions, a separate micro-investing app for spare change, and a BNPL provider for business purchases—none of which are bundled under one institution. She saves on fees but relies on a third-party aggregator to keep track of everything.
What’s Next? The Future of Unbundling in Australia
Looking ahead, expect even more unbundling in 2025 and beyond:
- Embedded finance: Non-banks—think retailers, telcos, and even property platforms—will offer financial features directly, further blurring the lines.
- Hyper-personalisation: AI-powered platforms are tailoring financial products to individual needs, making the case for unbundled, flexible services even stronger.
- Regulatory focus: ASIC is watching the space closely, particularly around transparency and consumer protection as more Australians mix-and-match providers.
As the ecosystem matures, expect smarter tools to help Australians manage their unbundled finances—making the benefits accessible without the headaches.
