TINA in 2025: Does ‘There Is No Alternative’ Still Hold for Australian Investors?

TINA—There Is No Alternative—has become a catchcry for investors worldwide, especially when stock markets soar and safe options lag. But in 2025, with Australia’s economic settings shifting and new asset classes emerging, is TINA still the only game in town for everyday Aussies?

What Does TINA Mean in Today’s Australian Market?

For years, TINA signalled that equities were the only rational choice for investors, as ultra-low interest rates made cash and bonds unappealing. The phrase was used in boardrooms and backyard BBQs alike: “Why not just buy shares? There’s no alternative.”

Fast-forward to 2025, and the financial landscape has changed dramatically. With the Reserve Bank of Australia holding the cash rate around 3.85%, term deposits are offering real (inflation-adjusted) returns again. Meanwhile, volatility in global markets, the rise of ethical investing, and a growing menu of digital assets are giving investors more options than ever.

• Interest rates: After years of rock-bottom rates, 2025 has seen the RBA prioritise inflation control over ultra-cheap money.
• Property market: Residential prices have stabilised, with rental yields improving in some capital cities.
• Alternative assets: From green bonds to crypto ETFs, the menu is broader—and more regulated—than ever before.

The Case For and Against TINA in 2025

For TINA:

• Equities still lead on returns: The ASX200 remains resilient, with many blue-chip stocks paying reliable dividends above 4%.
• Growth needed to outpace inflation: With inflation still hovering near 3%, investors need to take on risk to grow their wealth in real terms.

Against TINA:

• Term deposits and bonds are back: Major banks are offering 12-month term deposit rates around 4.25%, with government bonds also delivering positive real yields for the first time in years.
• Rise of diversified alternatives: Australians can now easily access green bonds, private credit funds, and regulated crypto ETFs on mainstream platforms.
• Superannuation strategies: Many super funds have broadened their investment strategies, introducing unlisted infrastructure and private equity as viable alternatives to pure equities.

As a result, the old TINA mantra is being challenged by a new generation of investors demanding choice, transparency, and sustainability.

Real-World Examples: How Australians Are Responding

Consider the case of Emma, a 38-year-old Sydney professional. In 2020, she poured her savings into ETFs, seeing no point in term deposits yielding less than 1%. In 2025, she’s split her portfolio: 50% in equities and ETFs, 30% in fixed interest (locking in a 4.3% term deposit), and 20% in alternative assets like green bonds and digital property funds.

The major super funds are also moving. Hostplus and AustralianSuper, for example, have increased their allocation to private debt and infrastructure, aiming to buffer members against future equity market swings.

Meanwhile, self-directed investors are exploring fractional property investing and ASX-listed crypto ETFs (now regulated by ASIC since late 2024). These offer new avenues for diversification—directly challenging the TINA mindset.

Policy and Regulatory Updates: A New Landscape

Several 2025 policy changes have impacted how Australians weigh their investment alternatives:

• ASIC’s green light for regulated crypto ETFs—opening the door for more mainstream adoption and tighter consumer protections.
• APRA’s push for super fund transparency—making it easier for members to see exactly where their money is invested, and what alternatives exist within their fund.
• Tax tweaks for green bonds—the 2024–25 Federal Budget introduced incentives for retail investors to support renewable energy projects, giving a boost to sustainable alternatives.

These changes reflect a wider recognition that Australian investors want options—and that the era of “no alternative” is fading fast.

Conclusion: Is TINA Still True?

The answer in 2025 is: not really. While equities remain a key pillar for long-term growth, the days of “no alternative” are over. With rising rates, new asset classes, and a push for transparency, Australians have more viable investment choices than ever before. The smart move? Build a diversified portfolio tailored to your own risk tolerance, goals, and values—because now, you really do have alternatives.