Subscription agreements are the unsung heroes of Australia’s startup and investment ecosystem. As capital raising accelerates in 2025, understanding how these legal contracts shape equity deals is critical for both investors and founders. With regulatory changes and a growing focus on transparency, this guide unpacks what a subscription agreement is, why it matters, and what’s new in 2025.
A subscription agreement is a binding contract between a company and an investor, outlining the terms under which the investor agrees to purchase shares (or other securities) in the company. These agreements are foundational for startups seeking to raise capital—particularly in private placements, early-stage funding rounds, or pre-IPO scenarios.
For example, a Melbourne-based fintech raising $2 million in a Series A round would have each investor sign a subscription agreement detailing their share allocation and investment terms.
2025 has brought several regulatory tweaks impacting subscription agreements in Australia. The Australian Securities and Investments Commission (ASIC) has sharpened its focus on anti-money laundering (AML) and investor protection, affecting how agreements are drafted and executed.
These updates mean both startups and investors need to pay closer attention to the fine print—and may need to update their standard templates to stay compliant.
Subscription agreements aren’t just paperwork—they’re the backbone of trust and clarity in the capital-raising process. Here’s why:
Take the example of a Sydney medtech startup that recently closed a $5 million funding round. By having robust, ASIC-compliant subscription agreements, the company ensured all investors understood their rights and the risks, facilitating a smooth capital injection and future-proofing the business for subsequent rounds.
Whether you’re an investor or a founder, here are the top clauses and considerations in a modern Australian subscription agreement:
In 2025, expect greater scrutiny on AML/KYC declarations and the inclusion of ESG (environmental, social, and governance) undertakings, reflecting broader market trends.
As Australia’s investment landscape evolves, the humble subscription agreement is more important than ever—serving as both shield and signpost for startups and investors. By staying across regulatory updates and best practices, you can ensure your next capital raise is secure, compliant, and set for growth.