Social networking has evolved far beyond sharing photos and catching up with mates. In 2025, it’s rapidly becoming a powerful tool for Australians to make smarter financial choices, discover investment opportunities, and even challenge traditional banking systems. Whether you’re scrolling through TikTok for budgeting hacks or joining a Facebook group to compare mortgage rates, your online connections are playing a bigger role than ever in your financial wellbeing.
For decades, financial advice came from professionals in suits. Today, it’s just as likely to come from a viral Instagram reel or a Reddit thread. Social networking platforms have democratized financial information, giving everyone a voice—and sometimes, a megaphone. In 2025, the Australian Securities and Investments Commission (ASIC) continues to crack down on unlicensed ‘finfluencers’, but the appetite for peer-driven advice is only growing.
While this access is empowering, it comes with risks. ASIC’s 2025 guidelines emphasise the importance of distinguishing between genuine advice and opinion, urging users to check credentials before acting on financial tips.
The line between social networking and commerce is blurrier than ever. Platforms like Facebook Marketplace and community-driven apps are now common places to swap, sell, and even borrow. Australians are using these networks to:
In 2025, several banks and fintechs have integrated social features into their apps, letting users split bills, track group expenses, or crowdsource charitable donations directly through messaging. The move towards ‘social banking’ is also accelerating with the rise of Open Banking reforms, which make sharing and comparing financial products easier than ever.
One of the most significant impacts of social networking is the boom in crowdsourced investing and social trading platforms. Australians are flocking to apps that let them:
According to 2025 data from the Australian Investment Exchange, more than 40% of new investors under 35 say they were influenced by social media discussions. This has contributed to the popularity of thematic ETFs, micro-investing, and even alternative assets like fractional property or collectibles.
However, with opportunity comes volatility. ASIC’s latest policy update highlights the need for transparency on social platforms, with new rules around disclosure for anyone promoting financial products online.
Perhaps the greatest long-term benefit is a rise in financial literacy. Campaigns from government agencies, banks, and not-for-profits are leveraging social networks to reach Australians where they spend the most time. In 2025, the MoneySmart initiative runs regular Instagram Lives and interactive TikTok challenges to teach everything from superannuation basics to scam awareness.
Online communities also play a key role in supporting Aussies through financial hardship, sharing resources and strategies to navigate everything from rising interest rates to cost-of-living pressures.
As social networking continues to shape the way Australians think about money, expect to see more collaboration between banks, fintechs, and online communities. The financial landscape is becoming more social, transparent, and—when used wisely—empowering for everyday Aussies.