Real Estate Agents in Australia 2025: Trends, Rules & What to Expect

The Australian property market is always in flux, but in 2025, real estate agents are at the centre of a major transformation. From regulatory shakeups to the rise of digital platforms, the way Australians buy and sell homes is changing rapidly. Whether you’re a first-time buyer, a seasoned investor, or considering selling, understanding the role of real estate agents in this new landscape is crucial.

The New Regulatory Environment: What’s Changed for Agents in 2025?

This year, the Albanese government rolled out a suite of updates impacting real estate professionals. The National Property Services Reform Package, effective from March 2025, introduced higher educational standards for agents, mandatory digital record-keeping, and stricter disclosure requirements. These changes aim to boost transparency and professionalism, giving buyers and sellers more confidence in their transactions.

• Educational Upgrades: Agents must now complete a nationally accredited diploma and ongoing CPD (continuing professional development) each year.
• Digital Documentation: All contracts, offers, and communications must be stored in secure, auditable cloud platforms, reducing disputes and lost paperwork.
• Disclosure Rules: Agents face hefty penalties for non-disclosure of known property issues or conflicts of interest, with fines up to $50,000 for serious breaches.

These reforms mean buyers and sellers can expect a more professional, accountable service—though it may also drive up agent fees slightly as compliance costs rise.

Digital Disruption: The Rise of PropTech and Hybrid Agencies

Technology continues to reshape the real estate landscape. In 2025, more than 60% of property sales in metro Australia involve some level of PropTech—think online auctions, virtual inspections, and AI-driven pricing tools. Hybrid agencies like Upside and Homely are challenging the old commission-based model, offering fixed-fee services and streamlined online processes.

Here’s what’s trending this year:

• Virtual Tours & Remote Buying: With 3D walkthroughs and video consultations, buyers can inspect properties from anywhere—especially important for interstate and overseas investors.
• AI-Powered Valuations: Automated property valuations are helping agents and sellers set realistic price expectations, improving market efficiency.
• Online Auctions: Platforms like Openn Negotiation are making auctions more transparent and accessible, reducing the intimidation factor for first-time buyers.

For sellers, this means wider reach and faster sales. For buyers, more information and access—but also increased competition as property becomes accessible to a national and even global audience.

What Buyers and Sellers Should Expect in 2025

With so much change, what does working with a real estate agent look like in 2025?

• Personalised Service Remains Key: Despite digital disruption, top agents are focusing on tailored advice and local knowledge. The best combine tech tools with a human touch.
• Greater Transparency: Expect detailed property reports, upfront disclosures, and clear breakdowns of fees and commissions.
• Flexible Selling Options: Sellers can choose from traditional full-service listings, fixed-fee packages, or even DIY online platforms with agent support on demand.

Real-world example: In Sydney’s Inner West, a recent sale combined a virtual tour, AI pricing, and a hybrid agency fixed-fee model—achieving a record price with minimal stress for the seller. Meanwhile, first-home buyers in Brisbane are benefiting from agent-run webinars and digital open homes, making the process less daunting and more accessible.

The Bottom Line: Are Real Estate Agents Still Worth It?

With more tools and options than ever, some Australians are tempted to go it alone. But in a complex, fast-moving market, the expertise and negotiation skills of a good agent can still make a major difference—especially with new legal requirements and the potential pitfalls of digital transactions. In 2025, the best agents are those who embrace both technology and trust, guiding clients through a changing property world with confidence.