What is Operating Revenue? Guide for Australian Businesses 2025

Operating revenue is a financial lifeline for every Australian business. As we move through 2025, understanding this key metric isn’t just for accountants—it’s essential for owners, investors, and anyone making strategic decisions. With the Australian economy evolving post-pandemic, and new regulatory frameworks shaping reporting standards, now is the time to sharpen your grasp of what operating revenue really means, why it matters, and how it can drive your organisation forward.

What Is Operating Revenue?

At its core, operating revenue refers to the income a business generates from its primary activities—selling goods or delivering services. It’s distinct from non-operating revenue, which comes from secondary sources like investments or asset sales. In other words, if you run a Sydney café, the money from selling coffee and pastries is your operating revenue; a one-off gain from selling old equipment isn’t.

• For retailers: Sales from products and merchandise
• For service providers: Fees from consulting, legal, or medical services
• For manufacturers: Revenue from goods produced and sold to wholesalers or retailers

Operating revenue appears at the very top of the profit and loss statement (P&L), setting the tone for the rest of the financial year. It’s the starting point for calculating gross profit, operating income, and ultimately, net profit.

Why Operating Revenue Is a Big Deal in 2025

In 2025, several trends are reshaping how Australian businesses track and report their operating revenue:

• ATO Reporting Updates: The Australian Taxation Office has tightened reporting guidelines for small businesses, requiring clearer distinction between operating and non-operating income. This change helps prevent misclassification and ensures tax compliance.
• Post-Pandemic Recovery: Many sectors—hospitality, retail, tourism—are seeing a rebound in core business activity. Tracking operating revenue growth is a vital indicator of true economic recovery, rather than one-off stimulus or support payments.
• ESG and Sustainability Reporting: With the 2025 mandatory climate disclosures now in force for large and listed companies, there’s an increased focus on recurring, sustainable revenue streams versus temporary or environmentally unsound sources.

Investors and lenders are paying closer attention to operating revenue trends when assessing creditworthiness or growth potential. For example, if a listed retailer reports a 10% increase in operating revenue year-on-year, that’s a strong sign of market demand and operational health—even if overall profit fluctuates due to inflation or supply chain costs.

How to Use Operating Revenue for Smarter Decisions

Understanding and tracking your operating revenue is more than just a compliance exercise—it’s a powerful tool for strategic planning:

• Spotting Growth Opportunities: Is your core business growing, or are you relying too much on non-recurring sources? A steady rise in operating revenue signals healthy demand.
• Setting Budgets and Forecasts: Accurate operating revenue figures allow for realistic budgeting, staffing, and inventory planning.
• Benchmarking Performance: Compare your operating revenue to industry averages or key competitors. For instance, in 2025, the Australian Bureau of Statistics (ABS) reports that average annual operating revenue growth for SMEs in the tech sector is 8%—how do you stack up?
• Supporting Loan Applications: Banks and fintech lenders scrutinise operating revenue as a measure of repayment ability, especially with 2025’s tighter lending standards following recent regulatory changes.

Consider the case of a Melbourne-based construction firm. In the first half of 2025, it secured several government contracts as part of the state’s infrastructure push. By distinguishing contract revenue (operating) from an unexpected property sale (non-operating), the company demonstrated stable, recurring income and secured a favourable line of credit for expansion.

The Bottom Line

Operating revenue is the heartbeat of your business—tracking it accurately is essential for financial health and future growth. With new reporting standards, economic shifts, and competitive pressures in 2025, now’s the perfect time to put this metric front and centre in your decision-making toolkit. Whether you’re a startup founder, CFO, or savvy investor, keep your eyes on operating revenue to stay ahead in Australia’s dynamic business landscape.