Australian business and policy leaders are grappling with a new reality: the most valuable exports are now invisible, intangible, and untethered from trucks and shipping containers. Welcome to the weightless economy, where digital code, creative services, and intellectual property drive growth, redefine jobs, and challenge old assumptions about prosperity.
What is the Weightless Economy?
The weightless economy refers to economic activity based on digital goods, services, software, data, design, and creative content rather than physical products. Unlike mining or agriculture, these sectors create value without heavy infrastructure or large inventories. The idea, first coined in the late 1990s, has accelerated rapidly in Australia as our leading exports shift from iron ore and coal toward knowledge, finance, and technology.
- Cloud computing, fintech, and software development now generate billions in revenue.
- Streaming, gaming, and digital design are outpacing traditional media exports.
- Remote services—from telehealth to online education—are delivering value worldwide without physical presence.
Australia’s Weightless Boom: 2025 Trends and Data
In 2025, Australia’s weightless sectors are not just thriving—they’re central to the nation’s economic strategy. According to the latest ABS data and government policy updates:
- ICT and Digital Services: The Australian technology sector now contributes over $167 billion to GDP, with software exports up 14% year-on-year.
- Creative Industries: Film, gaming, and digital design exports have surged, supported by new government tax incentives for creative IP developed domestically.
- Financial and Professional Services: Fintech exports and consulting services are leading Australian firms into Asia and beyond, with trade deals increasingly focused on data and IP flows rather than physical goods.
This shift is reinforced by 2025 policy updates:
- The Digital Trade Strategy (2025 update) removes barriers to cross-border data flows, making it easier for Australian businesses to sell digital services globally.
- R&D tax credits have been expanded for software, AI, and creative content, boosting investment in intangible assets.
- There’s a new focus on cybersecurity and digital literacy in schools, reflecting the need for a workforce ready for weightless jobs.
Opportunities and Challenges for Australians
For Australian workers and investors, the weightless economy opens new doors—but also demands new skills and strategies.
Opportunities
- Remote Work and Global Markets: Designers, developers, and consultants can service clients worldwide from anywhere in Australia.
- Lower Capital Barriers: Startups need less physical infrastructure to launch—just a laptop and cloud access.
- IP and Data Monetisation: Australian firms are earning from patents, copyrights, and proprietary algorithms rather than just physical exports.
Challenges
- Digital Skills Gap: The demand for advanced IT, data, and creative skills outpaces local supply. The government’s 2025 Workforce Plan aims to upskill 500,000 Australians in digital fields by 2028.
- Cyber Risks: As value moves online, so do threats. The updated Cyber Security Strategy 2025 mandates stricter data protection for all businesses handling sensitive information.
- Taxation and Regulation: Policy is still catching up with how to tax digital goods and services, as well as how to manage cross-border data and intellectual property disputes.
Case Study: Canva and Australia’s Global Digital Footprint
Canva, Australia’s homegrown design platform, epitomises the weightless economy. With over 150 million users worldwide and a valuation topping $40 billion in 2025, Canva’s success is built on code, creativity, and cloud infrastructure—not factories or shipping. The company employs thousands in Australia, pays for local R&D, and generates export revenue from digital subscriptions and enterprise services.
Canva’s growth reflects a broader trend: in 2025, Australia’s fastest-growing companies are those whose primary assets are intellectual, not industrial.
Looking Ahead: Policy and Investment Priorities
To capitalise on the weightless economy, Australia’s policymakers and business leaders are focusing on:
- Boosting STEM and digital education from primary to tertiary levels.
- Attracting global talent with targeted visas and incentives for digital entrepreneurs.
- Strengthening digital infrastructure, including 5G, cloud, and cybersecurity.
- Encouraging IP creation and protection through grants and tax relief.
As Australia’s economic centre of gravity shifts from mines to minds, the nation’s future prosperity will increasingly depend on how well we navigate—and lead in—the weightless world.
