For over two decades, Google Blogger has been a go-to platform for Aussies keen to share stories, insights, or even launch a side hustle. But with a surge in modern website builders, social platforms, and monetisation opportunities in 2025, is Blogger still a savvy option for Australians?
What Makes Google Blogger Stand Out (Still)?
Blogger’s biggest selling point remains its cost—free. You can set up a site in minutes, customise basic templates, and start posting without any hosting fees. For many hobbyists, students, or side-hustlers, that’s an unbeatable value proposition.
- No Hosting Fees: Google hosts your blog at no cost, with decent uptime and security built in.
- Google Integration: Blogger ties directly into Google Analytics, AdSense, and Search Console for easy traffic tracking and monetisation.
- Simple Monetisation: Australians can link Google AdSense for basic ad revenue—though don’t expect to get rich overnight.
For those just dipping their toes into digital publishing, Blogger remains one of the easiest ways to get started—no coding required, and you can use a blogspot.com subdomain or point your own domain.
2025: Where Blogger Falters Against Newer Platforms
Despite its simplicity, Blogger lags behind competitors like WordPress.com, Wix, and Substack in several key areas. Here’s where modern Aussie creators might feel the pinch:
- Limited Customisation: While templates exist, advanced customisation is clunky and outdated compared to drag-and-drop builders.
- Poor SEO Flexibility: Blogger’s SEO tools haven’t kept pace with new platforms, making it harder to optimise posts for Australian search trends or new Google algorithm updates in 2025.
- Uncertain Future: With Google’s history of sunsetting products (remember Google+, Inbox, or Stadia?), some users worry about long-term platform support.
- Community & Plugins: WordPress, for example, boasts a massive plugin ecosystem and community support; Blogger, by contrast, feels like a quieter corner of the web.
For anyone serious about building a business, e-commerce site, or brand, most digital marketing experts now recommend more robust solutions. Platforms like Squarespace and Shopify offer integrated e-commerce and payment tools, while Substack and Medium cater to newsletter writers and content monetisation with subscription features.
Australian Trends: Where Does Blogger Fit in 2025?
With the rise of TikTok, Instagram Reels, and podcasting, most Australian creators have diversified far beyond simple blogs. However, text-based content is still highly valued for SEO, in-depth guides, and niche communities.
In 2025, Blogger’s sweet spot is:
- Personal Blogs & Journals: Aussies who want a hassle-free digital diary or travelogue without costs.
- Classroom & Educational Use: Teachers and students needing a safe, free publishing platform for projects or assignments.
- Low-Stakes Side Hustles: Those testing a new niche or idea before investing in a professional site.
Some Australian councils and community groups still use Blogger for basic event updates or local news, thanks to its low barrier to entry and minimal admin overhead. However, for SEO-driven content, e-commerce, or serious brand-building, upgrading to a more flexible platform is generally recommended.
Alternatives and Next Steps for Australian Bloggers
If you’re serious about digital growth, consider:
- WordPress.com or WordPress.org: Better customisation, plugins, and SEO for ambitious projects.
- Wix or Squarespace: Drag-and-drop ease with e-commerce and design flexibility.
- Substack: For newsletter-first publishing and paid content models.
- Medium: Built-in audience for thought leadership and personal essays.
But if your priority is zero cost and simplicity, Blogger still delivers a functional, if dated, platform that gets your words online with minimal fuss.
