Mom-and-Pop Businesses in Australia 2025: Trends, Challenges & Opportunities

Across the wide expanse of Australia’s suburbs and regional towns, the heartbeat of local commerce is still powered by family-run, mom-and-pop businesses. Despite the rise of e-commerce giants and corporate chains, these small enterprises continue to anchor communities, drive innovation, and provide a personal touch that big brands can rarely match. As we move through 2025, Australia’s mom-and-pop shops are navigating a rapidly changing economic landscape—one shaped by new policies, digital trends, and evolving consumer expectations.

The Backbone of Local Communities

From the corner bakery in Ballarat to the hardware store in suburban Brisbane, mom-and-pop businesses play a vital economic and social role. According to the latest data from the Australian Bureau of Statistics, small businesses (with fewer than 20 employees) account for over 97% of all businesses in Australia. Many of these are family-owned and operated, often passed down through generations.

• Employment engine: Collectively, mom-and-pop businesses employ millions of Australians, providing stable local jobs and training opportunities.

• Community engagement: They sponsor local sports teams, support charities, and create gathering spaces that foster neighborhood connections.

• Economic multiplier: Money spent at small businesses tends to stay in the community longer, circulating through other local suppliers and services.

Take for example the story of a Melbourne-based family grocer that pivoted to home delivery during the pandemic and has since built a loyal online customer base, blending tradition with modern convenience.

2025 Policy Shifts: A Double-Edged Sword

This year has brought a fresh wave of policy changes aimed at both supporting and challenging mom-and-pop businesses. The 2025 Federal Budget has extended the popular instant asset write-off, now allowing small businesses to immediately deduct eligible assets up to $30,000. This is a boon for mom-and-pop shops looking to modernise equipment or invest in digital tools.

However, not all changes are favourable:

• Superannuation Guarantee Increase: The compulsory employer super contribution rate has risen to 12% in July 2025, impacting payroll costs for small operators.

• Digital compliance: The ATO’s ongoing push for e-invoicing and real-time tax reporting means more administrative pressure, but also potential efficiency gains for those who adapt.

• Green transition: New incentives for energy-efficient upgrades offer savings, but require upfront investment—challenging for cash-strapped family businesses.

Industry associations like COSBOA have called for streamlined grant processes and targeted relief to ensure that mom-and-pop shops aren’t left behind as compliance demands grow.

Adapting to Digital and Consumer Trends

The digital transformation sweeping Australia’s retail and service sectors is both a challenge and an opportunity for mom-and-pop businesses. In 2025, customers expect seamless online experiences, fast delivery, and flexible payment options—even from their favourite local café or bookstore.

Leading the way are businesses that:

• Adopt e-commerce platforms (Shopify, Square) to reach new markets.

• Leverage social media for community engagement and marketing.

• Utilise Buy Now, Pay Later solutions to meet evolving payment preferences.

• Implement point-of-sale analytics to better understand customer habits and optimise stock.

Real-world examples abound. A family-run florist in Newcastle now livestreams flower-arranging classes on Instagram, while a Perth takeaway shop has tripled its lunchtime trade by partnering with major delivery apps. The key is a willingness to experiment, learn, and adapt without losing the personal touch that defines the mom-and-pop experience.

What’s Next for Australia’s Mom-and-Pop Businesses?

Looking ahead, the resilience of mom-and-pop shops will depend on their ability to balance tradition with innovation. Government and industry bodies are investing in digital upskilling initiatives, while community campaigns are encouraging Australians to “shop local” more than ever.

The future may bring further policy tweaks and technological shifts, but the core value of family businesses—their authenticity, adaptability, and deep community roots—remains unchanged. By embracing change and leveraging new support, mom-and-pop businesses can continue to thrive as the backbone of Australia’s economy.