Good This Week (GTW): Social Impact Investing Trends in Australia 2025

Australians are increasingly looking beyond traditional investment returns, seeking ways to ensure their money creates meaningful, positive change. Enter Good This Week (GTW): a movement—and platform—that’s driving the next generation of social impact investing. In 2025, GTW is not just a feel-good buzzword, but a measurable force in ethical finance, connecting investors, businesses, and communities for lasting results.

What is Good This Week (GTW)?

Good This Week, often abbreviated as GTW, is a platform and philosophy dedicated to amplifying businesses, startups, and initiatives making a tangible difference in society. Unlike generic ESG (Environmental, Social, and Governance) labels, GTW curates stories and opportunities specifically focused on weekly, high-impact outcomes—spotlighting Australian ventures that have delivered real change within the past seven days.

• Weekly impact updates: Investors and consumers get a real-time snapshot of positive developments, not just annual reports.

• Curated investment opportunities: GTW surfaces businesses with strong social credentials—think renewable energy, affordable housing, and Indigenous-led enterprises.

• Community-led transparency: GTW’s open platform allows users to share, rate, and scrutinise impact claims.

In 2025, GTW has become a go-to resource for Australians wanting to align their portfolios with their values, while supporting businesses that walk the talk.

How GTW Fits into Australia’s 2025 Financial Landscape

This year, the appetite for ethical investments has reached new highs. The Responsible Investment Association Australasia (RIAA) reports that over $1.5 trillion—more than 45% of Australia’s total assets under management—is now directed towards responsible investment strategies. GTW rides this wave, but with a sharper focus: recent policy reforms mean impact reporting is now a regulatory requirement for managed funds and listed companies.

Key 2025 updates influencing GTW’s rise:

• Mandatory ESG and impact disclosure: ASIC’s latest guidelines require quarterly impact reporting, which aligns perfectly with GTW’s weekly update model.

• Green finance incentives: The 2025 Federal Budget expanded tax offsets for investments in renewable energy and social housing, sectors heavily featured on GTW.

• Super fund engagement: Major superannuation funds are now required to publish impact outcomes, making GTW an invaluable source for both members and fund managers tracking the real-world effect of their allocations.

These trends put GTW in the spotlight, as both individual and institutional investors demand more rigorous, timely, and transparent measures of social good.

Real-World Examples: GTW in Action

What does GTW look like in practice? Here are a few standout examples from 2025:

• Renewable Energy Startups: A Byron Bay solar collective raised over $2 million through GTW-featured campaigns, installing solar panels in low-income communities and publishing verifiable impact data weekly.

• Indigenous-Led Enterprises: GTW highlighted a Western Australian bush foods cooperative that secured a major supermarket supply deal, boosting local employment and sustainable farming.

• Affordable Housing Initiatives: With housing stress at a record high, GTW’s spotlight on a Melbourne community housing project saw an influx of investor interest, resulting in 50 new homes built and occupied within six months.

By connecting investors to these stories—and the metrics behind them—GTW creates a feedback loop: more transparency, more trust, and more capital directed to where it can do the most good.

Why GTW Matters for Australian Investors in 2025

The GTW approach resonates with a new generation of investors demanding authenticity, immediacy, and measurable impact. Whether you’re a seasoned ethical investor or just curious about putting your money to work for a better Australia, GTW offers:

• Actionable insights: Weekly updates mean you’re never in the dark about where your money is going.

• Stronger accountability: GTW’s transparent model challenges businesses to deliver—and prove—real results.

• Community empowerment: By letting users rate and comment on impact claims, GTW builds a crowd-sourced trust network.

As the line between profit and purpose continues to blur, platforms like GTW are setting the benchmark for what responsible investing can—and should—look like in Australia.