Gift cards have become a go-to choice for birthdays, holidays, and even workplace rewards across Australia. But as we head deeper into 2025, both the way we use gift cards and the laws that govern them are evolving. Whether you’re planning to buy, gift, or redeem a card, it pays to know the latest rules and strategies so you don’t get caught out.
How Australians Use Gift Cards in 2025
Gift cards are everywhere—major supermarkets, fashion chains, online platforms, and even digital-only brands. According to the Australian Retailers Association, more than $2.5 billion worth of gift cards are purchased nationwide each year, with digital e-gift cards now outpacing plastic for the first time. The most popular categories in 2025 include:
- Supermarkets (Coles, Woolworths, Aldi)
- Major retail chains (JB Hi-Fi, Myer, Kmart)
- Online platforms (Amazon, Apple, Google Play)
- Dining and experiences (Uber Eats, Event Cinemas, RedBalloon)
Digital gift cards have surged due to convenience and instant delivery. Brands are also offering loyalty perks or bonus credit when you buy certain cards—especially during peak retail events like Black Friday or EOFY sales.
2025 Gift Card Laws: What’s Changed?
Australia has been tightening up gift card regulations to protect consumers. As of March 2025, here are the key legal updates you need to know:
- Minimum three-year expiry: All retail gift cards sold in Australia must have at least a three-year expiry from the date of purchase. Any card with a shorter expiry is now illegal.
- Clear expiry dates: Expiry information must be displayed prominently on the card and receipt—no more hidden fine print.
- No post-purchase fees: Retailers can’t charge maintenance or inactivity fees that eat away at your balance (with the exception of certain reloadable or open-loop cards).
- Digital wallet integration: New rules make it easier to load gift cards into Apple Wallet, Google Pay, and other apps, helping Aussies track balances and avoid forgetting them.
For corporate or promotional gift cards, some exceptions still apply—such as single-use event tickets or cards provided as part of a loyalty scheme. Always check the terms if you’re unsure.
Common Pitfalls—and How to Avoid Them
Despite stronger laws, billions of dollars in unused gift cards still go to waste each year. Here’s how to avoid the most common traps:
- Lost or forgotten cards: With many cards now digital, add them straight to your phone’s wallet app. Set a reminder for the expiry date.
- Partial redemptions: Some retailers make it tricky to use up small remaining balances. Ask to split payments at checkout or combine with another payment method.
- Retailer collapse: If a business goes under, gift card holders are unsecured creditors and may not get their money back. Use cards promptly and stick to established brands where possible.
- Scams and phishing: In 2025, scam reports involving fake gift card offers and requests (especially via SMS or email) have spiked. Never buy gift cards at the request of someone you don’t know, and only purchase from trusted retailers.
For parents, gift cards are a popular way to teach kids about budgeting. But it’s wise to supervise online redemptions and talk about security.
Making the Most of Gift Cards: Tips and Real-World Examples
To maximise the value of your gift cards:
- Watch for bonus offers: During the 2025 EOFY sales, major supermarkets offered up to 15% bonus credit on select cards—effectively giving you free money if you planned to shop anyway.
- Combine for big-ticket items: Savvy shoppers collect multiple cards for stores like JB Hi-Fi to fund electronics purchases. Always check if cards can be stacked online or in-store.
- Regift or exchange: Platforms such as Card.Gift and Prezzee allow you to swap unwanted cards for ones you’ll actually use, or even cash out your balance (sometimes at a discount).
- Track balances: Use official retailer apps or universal trackers to avoid forgetting spare change on cards.
One Sydney family reported saving over $300 on back-to-school shopping by buying discounted supermarket and department store gift cards during Christmas sales, then using them for essentials in January.
What’s Next for Gift Cards in Australia?
Gift cards are likely to remain a fixture of the Aussie retail scene, but expect further changes. With digital wallets and tighter regulations, using and managing cards is becoming easier and safer. However, as scams evolve and retailers come and go, staying informed is key.
