In the dynamic world of international trade and investment, understanding the nuts and bolts of customs and logistics is more important than ever. One term that’s increasingly relevant in 2025 is the General Order (GO). Whether you’re an Australian importer, exporter, or investor, knowing how GOs work — and how recent regulatory updates affect them — can help you manage risks and capitalise on opportunities.
What Is a General Order (GO)?
A General Order (GO) is a customs term referring to the status assigned to imported goods that cannot be immediately cleared upon arrival in Australia. This typically happens when shipments lack proper documentation, are not claimed promptly, or face compliance issues. When goods are placed under GO, they are stored in a designated customs warehouse until the importer resolves outstanding issues.
- Timing matters: In 2025, the Australian Border Force (ABF) continues to enforce strict timelines. Goods not cleared within 30 days of arrival are moved to GO status and may incur significant storage fees.
- Common triggers: Missing paperwork, incomplete declarations, or import permit delays.
- Financial impact: Storage costs, risk of auction or forfeiture, and potential for disrupted supply chains.
For businesses relying on just-in-time inventory or tight project schedules, GO status can be more than an inconvenience — it can threaten profitability and customer satisfaction.
Key 2025 Policy Updates Affecting General Orders
This year, several regulatory and operational changes are shaping how GOs are managed in Australia:
- Digital documentation push: The 2025 rollout of the Enhanced Import Control Platform (EICP) by the ABF has made electronic submission of import documents mandatory for most goods. This move aims to reduce GO incidents caused by lost or delayed paperwork.
- Faster escalation: Under the revised Customs Act, goods can now be transferred to GO status after just 14 days for high-risk categories (such as perishable goods, pharmaceuticals, and electronics), reflecting a broader crackdown on non-compliance.
- Transparent tracking: Importers can now monitor GO status, deadlines, and release requirements in real-time via the ABF’s online portal, minimising surprises and allowing for faster resolution.
- Fee adjustments: In response to rising warehouse costs, storage fees for GO goods have increased by an average of 7% nationwide in 2025, according to the Australian Logistics Council.
For example, a Sydney-based electronics importer recently faced $12,000 in storage fees after a shipment was held in GO for 45 days due to a missing CE compliance certificate — a costly reminder of the need for meticulous documentation and proactive follow-up.
How General Order Status Impacts Investors and Businesses
General Order status isn’t just a logistics headache; it can have direct financial and operational implications for investors and business owners:
- Cash flow disruption: Goods tied up in GO can delay sales, defer revenue recognition, and impact working capital planning.
- Asset risk: If goods remain in GO for more than 60 days, they may be seized or auctioned by customs, resulting in a total loss for the importer.
- Reputational damage: Delays in delivery can harm business relationships, especially in industries where reliability is paramount.
With the 2025 shift toward supply chain resilience, many Australian firms are implementing risk-mitigation strategies, such as:
- Partnering with customs brokers who specialise in rapid clearance and regulatory compliance.
- Automating import documentation to prevent errors and omissions.
- Setting up real-time alerts for pending GO deadlines via the ABF portal.
Proactive management is essential. For example, a Queensland manufacturer avoided $8,000 in potential losses by using automated reminders to address a missing import permit within hours of notification.
Best Practices for Navigating General Orders in 2025
Staying ahead of GO-related issues requires a mix of technology, process discipline, and regulatory awareness. Here are some practical tips for Australian investors and importers:
- Go digital: Ensure all import documentation is digitised and accessible to authorised team members and customs brokers.
- Monitor deadlines: Use the ABF portal to track the status of every incoming shipment and flag approaching GO deadlines.
- Engage early: If you anticipate any delays (such as late permits or supplier issues), communicate proactively with customs and logistics partners.
- Budget for contingencies: Factor potential GO storage costs into your project or investment models, especially if importing high-value or time-sensitive goods.
By treating GO management as an integral part of your supply chain and investment strategy, you’ll be better positioned to avoid costly surprises and capitalise on Australia’s evolving trade landscape.
