Franchisee Finance Australia 2025: Guide for Entrepreneurs

Franchising remains a popular path for Australians keen to run their own business with the backing of an established brand. But in 2025, the franchisee landscape is evolving rapidly, with new financial products, regulatory changes, and unique challenges facing would-be entrepreneurs. If you’re considering becoming a franchisee this year, understanding the current climate and your finance options is crucial for success.

Franchisee Finance: What’s New in 2025?

The franchise sector is seeing renewed interest post-pandemic, with over 1,100 franchise systems operating in Australia and an estimated 90,000 franchise units. But 2025 brings several new developments:

• Tighter Lending Standards: Banks and non-bank lenders have tightened credit assessments, requiring higher deposits (often 20–30%) and more detailed business plans from franchisees.

• Regulatory Changes: Updates to the Franchising Code of Conduct now mandate clearer disclosure of ongoing fees, supplier rebates, and dispute resolution processes, aiming to protect franchisees from unfair practices.

• Rise of Green Franchises: Growth in sustainable and eco-focused franchise brands, with lenders offering preferential rates for businesses meeting environmental criteria.

• Digital Due Diligence: Lenders increasingly require evidence of digital marketing capability and online presence, especially in retail and food franchises.

How to Finance Your Franchise: Options and Strategies

Securing the right finance is often the biggest hurdle for aspiring franchisees. The main options in 2025 include:

• Franchise Loans: Specialised products offered by major banks and franchise-friendly lenders, usually secured against business assets or property. Expect interest rates between 7–10% p.a., with terms up to 7 years.

• Equipment and Fit-Out Finance: Asset finance remains popular for funding fit-outs, vehicles, or commercial kitchen equipment. Some lenders now bundle insurance and maintenance in the package.

• Vendor Finance: In some cases, franchisors offer to finance part of the upfront fee to attract quality candidates—this is more common in hospitality and service franchises.

• Personal Savings & Equity: Many lenders expect franchisees to contribute at least 30% of the total investment from their own resources, especially for first-time operators.

Example: If you’re buying a well-known coffee franchise for $350,000, most lenders in 2025 will expect a $105,000 deposit (30%), and may require you to demonstrate prior hospitality or management experience.

Risks, Rewards, and Red Flags

While franchising offers the appeal of a proven business model and brand support, it’s not without pitfalls. Here’s what to watch in 2025:

• Ongoing Fees: Royalty and marketing fees are on the rise, with some systems charging up to 12% of turnover. Scrutinise the Franchise Disclosure Document for all recurring charges.

• Supply Chain Pressures: Cost-of-goods and logistics issues continue to impact some food and retail franchises. Ask for recent financials and supplier agreements during due diligence.

• Territory and Competition: New rules require clearer mapping of franchise territories, but disputes over encroachment still arise. Confirm your exclusive area in writing.

• Exit Strategy: Franchise resale values can vary. In 2025, resale activity is up, but values differ widely between brands. Ensure you understand transfer fees and approval processes.

On the upside, successful franchisees in sectors like home services, aged care, and fast-casual dining report strong demand and solid returns—even with higher initial outlays.

Expert Tips for Aspiring Franchisees

• Use the ACCC’s franchisee checklist to guide your due diligence.

• Get financial projections independently reviewed—don’t rely solely on the franchisor’s numbers.

• Budget for working capital: Many failures stem from underestimating cashflow needs in the first 12–18 months.

• Connect with existing franchisees (not just those suggested by the franchisor) to get honest feedback on support and profitability.