Top Financial Products in Australia 2025: Updates & Insights

Australia’s financial landscape is shifting rapidly in 2025, with new regulations, digital innovation, and a sharper focus on sustainability. For Australians looking to make the most of their money, understanding today’s financial products—from high-interest savings to green loans and digital banks—has never been more important. Here’s what you need to know to navigate your options this year.

What Counts as a Financial Product?

Financial products cover a wide range of offerings provided by banks, credit unions, fintechs, and insurers. These include savings accounts, transaction accounts, home and personal loans, credit cards, insurance policies, superannuation funds, and investment platforms. In 2025, the lines between these products are blurring thanks to technology and regulatory reforms, offering Australians more choice and flexibility.

• Savings and Transaction Accounts: Digital-first options like Up, ING, and ubank are now mainstream, with many providing instant notifications, budgeting tools, and higher bonus rates for regular savers.

• Loans: From traditional mortgages to green loans (for solar panels or EVs), lenders are tailoring products to meet diverse needs and government incentives.

• Insurance and Super: New products prioritise customisation, digital claims, and ethical investing, reflecting changing customer expectations.

2025 Policy Updates: What’s Changed?

This year, several policy shifts are driving changes in the financial product landscape:

• Open Banking Expansion: The Consumer Data Right (CDR) now lets Australians share their financial data more easily with accredited third parties, enabling seamless switching between providers and personalised product recommendations.

• Sustainability Incentives: The federal government’s 2025 Green Finance Action Plan has expanded tax incentives and low-rate loan schemes for energy-efficient home upgrades, solar installations, and electric vehicle purchases.

• Digital Banking Regulation: APRA and ASIC have tightened cyber security and transparency rules for digital banks, boosting trust and competition while protecting consumers from emerging risks.

For example, several banks now offer discounted home loan rates for properties with a high NatHERS energy rating, and insurers provide lower premiums for sustainable home features.

Choosing the Right Financial Product: Key Factors in 2025

With so many options, how do you pick the right financial product? Here are some timely considerations:

• Digital Access and Tools: Does the product offer app-based management, instant payments, or AI-powered budgeting support? In 2025, seamless digital access is the standard, not the exception.

• Interest Rates and Fees: The RBA’s 2025 rate pause means savings rates remain competitive, but loan rates vary widely. Always compare not just the advertised rate, but ongoing fees and introductory offers.

• Sustainability and Ethics: Many Australians are prioritising green financial products. Look for banks and super funds with certified ethical or fossil-free investment options, or lenders that support energy-efficient upgrades.

• Personalisation: Open Banking tools let you tailor products to your spending and saving habits. Consider products that use your data (with consent) to deliver real value—like automatic savings round-ups or investment nudges.

For example, if you’re considering a new credit card, you might choose one that calculates your carbon footprint or offers cashback for green purchases. If you’re refinancing your home, you could access lower rates by installing solar panels or completing an energy audit.

Emerging Trends: What to Watch This Year

Looking ahead, Australians can expect:

• More Digital-Only Providers: Neobanks and fintechs are expanding into wealth management, insurance, and even crypto-linked products, often with lower fees and better tech.

• Integration with Everyday Life: Financial products are increasingly embedded into platforms you already use, from buy-now-pay-later at checkout to in-app insurance quotes when booking travel.

• Focus on Financial Wellbeing: Lenders and banks are investing in tools that help you manage money proactively, spot risk, and build healthy habits.

With regulatory support and consumer demand driving innovation, now’s the time to review your current financial products and see if they still fit your needs—or if there’s a smarter, greener, or more rewarding option available.