Facebook, Apple, Amazon, Netflix, and Google—better known as the FAANG stocks—have been the darlings of the sharemarket for over a decade. But in 2025, with markets evolving and tech regulation tightening globally, are these giants still the ticket to growth they once were? For Australian investors, the answer is more nuanced than ever.
The FAANG Phenomenon: Past Performance, Present Questions
The FAANG cohort has delivered outsized returns since the early 2010s. Their market dominance, relentless innovation, and global reach made them near must-haves in any growth portfolio. But 2025 is a different beast. Share prices have experienced volatility not seen since the early pandemic, and new competitors are nipping at their heels—from AI disruptors to Chinese tech titans.
Recent years have seen:
- Apple grappling with supply chain shifts and regulatory scrutiny over its App Store policies.
- Amazon facing rising competition in e-commerce and cloud, plus unionisation drives in key markets.
- Meta (formerly Facebook) pivoting heavily into the metaverse, with mixed returns and ongoing privacy battles.
- Netflix fighting for streaming dominance as rivals multiply and content costs soar.
- Alphabet (Google) under pressure from antitrust suits and the rise of AI-native search challengers.
What’s Changed in 2025? Policy, AI, and New Growth Frontiers
2025 has brought fresh headwinds and opportunities for FAANG stocks:
- US and EU Tech Regulation: The EU’s Digital Markets Act, implemented in 2024, is already forcing platform changes, impacting ad revenue and data monetisation. The US has introduced new antitrust rules in early 2025, putting further constraints on mega-cap tech mergers.
- Artificial Intelligence Arms Race: All FAANGs are doubling down on generative AI, but nimble startups—think Anthropic, OpenAI, and ByteDance—are capturing consumer attention. Alphabet’s Gemini and Meta’s Llama are in the spotlight, but with varying success against rivals.
- Emerging Markets and Cloud Expansion: Amazon Web Services and Google Cloud continue to expand in Asia-Pacific, but local players and government-backed initiatives in India and Southeast Asia are raising the bar for innovation and pricing.
For Australian investors, the exchange rate has also played a role—tech stock performance in AUD terms has been impacted by a softer Aussie dollar, amplifying both gains and losses.
Should Aussies Still Back the FAANGs?
Australian investors have long favoured US tech for its liquidity and growth potential, often accessing FAANGs via ETFs or direct brokerage. But 2025’s environment is more complex:
- Valuations: After a turbulent 2024, FAANG price-to-earnings ratios have moderated but remain above historical averages. Apple and Amazon trade at 30–35x forward earnings, while Netflix and Meta are closer to 25x.
- Diversification: The S&P/ASX 200 remains underweight tech compared to US indices. For portfolio balance, holding some FAANG exposure can still make sense—but concentration risk is real, especially as market leadership broadens to include AI and green tech plays.
- Dividends and Buybacks: Apple and Alphabet have ramped up buybacks, and Meta initiated its first dividend in Q1 2025—a sign these companies are evolving from pure growth stocks to more mature, cash-generating businesses.
Real-world example: An Aussie who invested $10,000 in a US tech ETF in January 2020 would have seen significant swings—up over 70% by late 2021, down 25% by mid-2022, and up again in 2024. In 2025, performance has steadied, but gains are more modest amid global uncertainty.
The Bottom Line: Keep FAANGs, But Don’t Bet the Farm
FAANG stocks remain foundational to global tech, but the days of effortless, double-digit annual returns are likely behind us. For Australians, these giants can still play a valuable role in a diversified portfolio, especially as the ASX continues to lag in technology. But with regulation, competition, and innovation cycles accelerating, it’s wise to broaden your tech exposure and keep an eye on emerging leaders—both in Silicon Valley and closer to home.
