Dove: The Rise of Ethical Investing in 2025 Australia

In recent years, ethical investing—often referred to as the ‘Dove’ approach—has soared in popularity across Australia. With 2025 bringing new environmental, social, and governance (ESG) disclosure requirements, both seasoned investors and everyday Aussies are asking: how do you invest for both profit and positive change?

What is the ‘Dove’ Approach to Investing?

The term ‘Dove’ in finance typically refers to a preference for caution and balance, prioritising long-term stability over risky speculation. In the investing world, it’s become synonymous with strategies that favour ethical, sustainable, and socially responsible investments (SRIs).

Unlike traditional approaches that focus solely on maximising returns, Dove-style investors look for companies and funds that align with their values—whether that’s environmental stewardship, human rights, or fair corporate governance. For example, a Dove investor might choose Australian Ethical’s diversified funds or avoid shares in fossil fuel producers, even if those sectors are profitable in the short term.

2025: New ESG Rules and What They Mean for Investors

This year, Australia has implemented tighter ESG disclosure rules, in line with the global push for transparency. The Australian Securities and Investments Commission (ASIC) now requires fund managers to publish detailed ESG metrics, making it easier for investors to see how their money is being used.

• Transparency: Super funds and managed funds must now report on carbon emissions, gender diversity in leadership, and supply chain ethics.

• Greenwashing crackdown: ASIC is scrutinising misleading ‘green’ claims, so investors can trust that ESG-labeled products meet stricter standards.

• Performance: Recent research shows that ethical funds in Australia often match or outperform traditional funds, especially in sectors like renewables and healthcare.

This regulatory shift gives Dove investors more confidence—and more power to direct capital toward causes they care about.

Building a Dove-Inspired Portfolio in Australia

For Aussies keen to align their investments with their values, 2025 offers more tools and options than ever. Here’s how to put the Dove approach into practice:

• Assess your values: Decide what matters most—climate action, gender equality, Indigenous rights, or another cause.

• Research fund ratings: Use platforms like the Responsible Investment Association Australasia (RIAA) and Morningstar ESG ratings to compare options.

• Diversify with purpose: Blend local ethical ETFs (such as BetaShares Australian Sustainability Leaders ETF) with international ESG funds to spread risk and impact.

• Engage with your super: Ask your super fund how they’re responding to the 2025 ESG rules—and consider switching if their policies don’t match your ethics.

In practice, a Dove investor might allocate funds to emerging green infrastructure projects, support social housing bonds, or participate in shareholder advocacy to push for better corporate behaviour.

The Real-World Impact: Case Studies from 2025

This year, several Australian companies have made headlines for their commitment to ethical growth. For example, energy retailer Powershop transitioned to 100% renewable sourcing, and Westpac expanded its Indigenous employment program after pressure from Dove-aligned investors. Meanwhile, ethical ETFs saw a 17% increase in net inflows during the first quarter of 2025, reflecting growing demand.

Australians are proving that investing with a conscience isn’t just a trend—it’s a movement reshaping capital markets for good.