RGB
0, 77, 153
Colour guide
blues / semi-gloss
#004D99
Quality 0.94Rich Blue is a deep, cool blue with a semi-gloss finish, marked by HEX #004D99. It is particularly effective in joinery, studies, front doors, and feature walls, providing a sense of calm and clarity without making a harsh statement. Due to its tendency to shift under different lighting and material conditions, it's crucial to sample it next to trims, flooring, cabinetry, and fabrics before making a full commitment. Begin with a restrained supporting palette, and introduce a stronger secondary accent only if necessary to enhance the space.
Rich Blue is a deep, cool blue with a semi-gloss finish, marked by HEX #004D99. It is particularly effective in joinery, studies, front doors, and feature walls, providing a sense of calm and clarity without making a harsh statement. Due to its tendency to shift under different lighting and material conditions, it's crucial to sample it next to trims, flooring, cabinetry, and fabrics before making a full commitment. Begin with a restrained supporting palette, and introduce a stronger secondary accent only if necessary to enhance the space.
RGB
0, 77, 153
HSL
210°, 100%, 30%
Contrast vs white
8.33:1
Contrast vs black
2.52:1
Quick guidance
This is a deep tone. It works best as an accent, joinery colour, or feature wall.
Rich Blue is most effective on joinery, studies, front doors, and feature walls. It requires ample natural light or lighter surrounding materials to prevent the space from feeling enclosed. If uncertain, start with a single wall plane, joinery face, robe interior, or vanity colour, and observe it under various lighting conditions throughout the day before expanding its use.
White or very light detailing typically provides clear contrast with Rich Blue, which has contrast ratios of 2.52:1 against black and 8.33:1 against white. It pairs well with crisp whites, pale timbers, limestone, brushed nickel, and charcoal accents. Without linked style profiles, keep the initial palette simple and let materials enhance the visual appeal.
The semi-gloss finish of Rich Blue enhances its vividness, as reflected light accentuates edges and surface variations. This quality suits trim, doors, and feature joinery, but requires careful preparation to avoid a busy appearance on large wall areas. A restrained palette helps maintain a balanced look.
Rich Blue is ideal for joinery, studies, front doors, and feature walls. Its suitability depends on natural light, room size, and surrounding materials, so it's important to test it in the actual space rather than relying solely on digital swatches.
Rich Blue pairs best with crisp whites, pale timbers, limestone, brushed nickel, and charcoal accents. Begin with adjacent neutrals and introduce a stronger accent only after the sample feels well-integrated in the room.
White or very light detailing provides better contrast with Rich Blue than black. Despite contrast calculations, it's advisable to test it next to your trim colour and hardware, as sheen, texture, and room lighting can alter the final appearance.
No linked styles yet.
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