Buyer Demand Hotspots in 2025: Where Australians Are Buying Property

The Australian property market may feel unpredictable, but one thing is crystal clear in 2025: buyer demand hotspots are emerging in surprising places. While some cities are cooling after years of rapid growth, others—once overlooked—are attracting a surge of serious buyer interest from both investors and homebuyers.

At Cockatoo, we believe tracking demand is one of the smartest ways to stay ahead. Looking at high-intent actions like agent enquiries, calls, and document downloads per listing shows where buyers are focusing their attention. Rising enquiries point to heating markets, while falling numbers suggest cooling conditions.

National Trends: Stable Averages, Big Local Swings

On the surface, national buyer demand looks steady—around 41 enquiries per house listing and 40 per unit. But averages can be deceiving. Beneath the surface, some cities are surging while others are easing back, creating fresh opportunities for buyers and investors alike.

Darwin Tops the List of Buyer Demand Hotspots

Darwin has emerged as Australia’s standout buyer demand hotspot of 2025.

• House enquiries surged 57% year-on-year.

• Unit enquiries rose 40%.

• Investor loans in the NT spiked 81%, while owner-occupier loans climbed 10%.

• Listings fell 41%, creating tight supply.

This imbalance between limited stock and surging demand is driving strong price growth. Darwin’s home values rose 6.6% in the year to July 2025, with ANZ forecasting another 14% rise before year-end. For investors, Darwin offers both healthy rental yields and the promise of strong capital gains.

Melbourne: Affordability Fuels Renewed Growth

After years of affordability concerns, Melbourne is once again on buyers’ radar:

• House enquiries are up 22%, while unit enquiries are up 16%.

• Prices rose a modest 1.5%, still about 1% below the 2022 peak.

• Investor lending in Victoria is up 9%, with regional markets even hotter.

Regional Victoria is proving particularly attractive, with enquiries climbing 33% for houses and 28% for units—evidence that demand is spilling beyond the metro area.

Hobart: Bouncing Back

Hobart’s market, which cooled in 2023–24, is back in the spotlight:

• Enquiries rose 24% for houses and 31% for units.

• Listings are down 10% year-on-year.

• Prices are up 3%, though still 7.5% below their 2022 peak.

While Hobart’s recovery is more measured than Darwin’s, it’s building momentum and positioning itself as another key buyer demand hotspot.

Perth, Adelaide, and Brisbane: Cooling but Strong

After leading the boom in recent years, Perth, Adelaide, and Brisbane are now seeing demand ease:

• Perth: house enquiries fell 18%.

• Adelaide: unit enquiries dropped 12%.

• Brisbane: houses down 6%, units down 11%.

Even with softer enquiry numbers, prices are still 8–9% higher year-on-year. These markets are cooling from record highs rather than collapsing—offering stability for buyers who prefer less volatility.

Sydney and Canberra: Slow and Steady

For those seeking steadier markets, Sydney and Canberra remain consistent performers:

• Sydney: prices up about 3% year-on-year.

• Canberra: prices flat but stable.

These capitals don’t have the surging demand of Darwin or Melbourne, but they continue to provide predictable long-term value.

The Key Takeaway

The buyer demand hotspots of 2025 are clear: Darwin, Melbourne, and Hobart are leading the pack, thanks to affordability, investor activity, and supply shortages. Meanwhile, Perth, Adelaide, and Brisbane are easing from peak demand but remain solid performers.

With national supply still tight and the potential for interest rate cuts later in the year, these hotspots are likely to see further upward pressure on prices.

At Cockatoo, we help Australians make smarter property and finance decisions by providing clear insights into market shifts. Whether you’re buying your first home, investing in regional markets, or weighing up your next move, visit cockatoo.com.au for expert guidance tailored to your property journey.

FAQ: Buyer Demand Hotspots in 2025

Q: What makes a city a buyer demand hotspot? A: A buyer demand hotspot is a market where serious buyer activity—measured through enquiries per listing—is on the rise, often combined with low supply and strong price growth forecasts.

Q: Why is Darwin the top hotspot this year? A: Darwin’s limited supply, high rental yields, and sharp increase in investor lending have created strong demand, pushing it to the top of Australia’s 2025 hotspots.

Q: Are regional areas worth considering? A: Yes. Regional Victoria and Tasmania are seeing strong demand due to affordability compared to capital cities, making them attractive entry points for buyers and investors.

Q: Are Perth, Adelaide, and Brisbane still good markets? A: Absolutely. While enquiry levels are easing, prices remain high, suggesting these markets are stabilising rather than declining. They remain strong long-term options.

Q: How can Cockatoo help me make smarter property decisions? A: At Cockatoo, we provide finance tools, expert advice, and market insights to help homebuyers and investors identify opportunities in Australia’s changing property landscape.