Average Propensity to Consume Explained for Australians in 2025

The world of economics is packed with terms that sound technical but have real-world implications for every Australian. One such concept making headlines in 2025 is the Average Propensity to Consume (APC). As the Reserve Bank of Australia (RBA) tweaks policy levers and households face shifting cost-of-living pressures, understanding APC isn’t just for economists—it’s a vital tool for households and investors alike.

What Is Average Propensity to Consume?

Simply put, the Average Propensity to Consume measures the proportion of your income that you spend, rather than save. It’s calculated as:

• APC = Total Consumption / Total Income

If your household earns $100,000 a year and spends $85,000, your APC is 0.85. The closer this number is to 1, the more of your income you’re spending. In macroeconomic terms, APC helps policymakers and banks predict how changes in income or policy will ripple through the broader economy.

APC Trends in Australia: 2025 Insights

After a rollercoaster period through the pandemic and subsequent recovery, 2025 has brought new patterns to the surface. Recent ABS data and RBA commentary indicate that the APC for Australian households has edged lower this year, sitting at around 0.82 compared to pre-pandemic levels closer to 0.87. What’s driving this shift?

• High Interest Rates: With the RBA maintaining a cash rate above 4% throughout early 2025, mortgage repayments have stayed elevated. Households are funnelling more income into debt servicing and less into discretionary spending.

• Cost-of-Living Pressures: Even as inflation has moderated, essentials like energy, insurance, and groceries remain stubbornly expensive. Many families are cutting back on non-essentials to make ends meet.

• Government Policy Updates: The 2025 Federal Budget increased targeted support payments (such as the Energy Bill Relief Fund and rent assistance), but also signalled a tightening in broad-based stimulus, nudging households to save more.

Case in point: A Melbourne couple, both working full-time, reported to Cockatoo that their APC dropped from 0.90 in 2022 to 0.80 in 2025, as they prioritised mortgage over lifestyle spending and set aside an emergency fund for future shocks.

Why the APC Matters for Your Financial Strategy

Understanding your own APC isn’t just a fun exercise—it’s the foundation for smarter money management. Here’s how it plays out:

• Budgeting: If your APC is creeping above 0.9, you may be living paycheque to paycheque, leaving little buffer for emergencies. Tracking your APC can reveal whether you’re striking the right balance between spending and saving.

• Investment Decisions: Lowering your APC (spending less of your income) frees up more for investing, which is crucial as superannuation and property remain the pillars of Australian wealth-building in 2025.

• Response to Policy Shifts: As government stimulus tapers off and rates remain high, households with a flexible APC can adjust more easily—by ramping up savings or cutting back on discretionary purchases.

Financial advisers recommend revisiting your APC at least annually, especially after major life changes or policy updates. With digital budgeting tools (like MoneySmart’s Budget Planner or bank app analytics), tracking your APC has never been easier.

How to Lower Your APC and Boost Your Savings

Want to build financial resilience in 2025? Consider these practical steps:

• Automate Savings: Direct a portion of your pay into a high-interest savings account before you can spend it.

• Review Recurring Expenses: Audit subscriptions, insurance premiums, and utility bills. Negotiating or cancelling can have an outsized impact on your APC.

• Set Spending Limits: Use bank app features to cap weekly discretionary spending and keep your APC in check.

• Take Advantage of Government Incentives: 2025’s targeted rebates for energy-efficient appliances or childcare can free up cash for saving or investing.

Australians who proactively manage their APC report feeling less financial stress and more in control—whatever the economic weather.