American Express Card 2025: Features, Fees & Is It Worth It?

In the world of credit cards, few brands conjure as much prestige and curiosity as American Express (Amex). Known for its signature rewards programs and premium service, Amex has long held a unique spot in the Australian market. But with ongoing changes to fees, acceptance rates, and government regulations in 2025, is an American Express card still a smart choice for your wallet? Here’s a deep dive into what’s new, what’s classic, and what to consider before you apply.

What Makes American Express Stand Out in Australia?

American Express has always marched to its own beat. Unlike Visa and Mastercard, Amex issues its own cards directly and runs its own payment network. In 2025, this means a few things for Australians:

• Premium Rewards: Amex cards typically offer some of the most generous points-earning rates on the market, especially for travel and lifestyle spending. The Membership Rewards program remains a standout, with flexible points transfers to major airlines and hotel partners.

• Exclusive Perks: Think airport lounge access, hotel upgrades, and regular cashback offers with partner retailers like David Jones and Uber Eats.

• Customer Service: Amex continues to rank highly for customer support and dispute resolution, according to 2025 Canstar and Finder customer satisfaction surveys.

However, these perks are balanced by higher annual fees and sometimes more limited merchant acceptance, especially with smaller businesses—though this is gradually changing.

2025 Updates: Fees, Acceptance, and Policy Changes

This year, a few policy shifts and market trends are reshaping the Amex experience in Australia:

• Annual Fees Adjusted: In response to new RBA guidance on credit card pricing, Amex has restructured its fee tiers. Entry-level cards now start from $99 per year (down from $129), while premium cards like the Platinum remain above $1,400 but bundle more travel credits and insurance cover.

• Merchant Acceptance Expanding: 2025 sees Amex growing its acceptance network by partnering with Square, Tyro, and several major supermarket chains. According to Amex’s latest figures, more than 90% of major retailers now accept Amex, up from 85% in 2022.

• Buy Now Pay Later (BNPL) Integration: New partnerships allow Amex users to split eligible purchases into instalments via Amex Plan It, offering rates competitive with Afterpay and Zip.

• Stricter Eligibility: In line with ASIC’s 2024-2025 credit card responsible lending guidelines, Amex now requires higher minimum incomes and credit checks for its rewards cards.

For travellers, the Platinum Card’s complimentary Priority Pass lounge access now covers more airports across Asia-Pacific—a boon for anyone planning to explore the region.

Who Should (and Shouldn’t) Consider an American Express Card?

Amex isn’t for everyone. Here’s who stands to gain the most—and who might want to look elsewhere:

• Frequent Travellers & Big Spenders: The value of lounge passes, travel insurance, and high points earn rates can easily outweigh the annual fee if you travel multiple times per year or spend heavily on dining, groceries, or fuel.

• Points Hackers: Flexible rewards, frequent bonus point promotions, and strong airline partnerships make Amex a favourite for those who love optimising points.

• Loyalty Shoppers: If you spend with Amex’s local partners (e.g., Qantas, David Jones, or The Iconic), you’ll enjoy regular cashback and targeted discounts.

But:

• Small Business Owners: While Amex is working to increase acceptance, some trades and small retailers still pass on surcharges or don’t accept Amex at all.

• Budget-Conscious Users: If you don’t spend enough to justify the annual fee or don’t travel often, the perks may not outweigh the cost.

• Credit Score Builders: Approval requirements are stricter than ever, so those with thin or recovering credit histories may find it tough to get an Amex in 2025.

Real-World Example: The 2025 Amex Platinum Edge

Take the American Express Platinum Edge card. In 2025, it charges a $195 annual fee but includes a $200 annual travel credit. If you book even a single domestic flight each year, the card’s perks could effectively ‘pay for themselves.’ Add in 3 points per $1 spent at supermarkets and petrol stations, and it’s easy to see the appeal for families and frequent drivers.

However, if you rarely travel or prefer to shop with small businesses, a low-fee Visa or Mastercard may be a better fit.

The Verdict: Is Amex Worth It in 2025?

The American Express card landscape is evolving, with 2025 bringing more value for high spenders, improved acceptance, and new digital features. For those who can leverage the rewards and perks—especially frequent travellers and savvy shoppers—Amex remains a top contender. But as always, weigh the annual fees and check where you shop most before applying.