As more Australians take control of their financial future, the role of the stockbroker has evolved. In 2025, technology, regulation, and investor expectations have all shifted how stockbrokers operate. Whether you’re a seasoned trader or just getting started, understanding what stockbrokers do—and how to find the right one—can make a real difference to your investment outcomes.
Stockbrokers act as the link between you and the stock market. Their primary role is to execute buy and sell orders for shares, ETFs, and other listed securities on your behalf. But in 2025, their role has expanded beyond mere order execution:
With the rise of online platforms and DIY trading, Australians can now choose between traditional full-service brokers, online discount brokers, and hybrid platforms that combine digital convenience with human support.
Fee structures are a crucial consideration. The 2025 landscape is shaped by increased competition, regulatory scrutiny, and the growing popularity of micro-investing. Here’s what you’ll find in today’s market:
Recent ASIC guidance (effective February 2025) requires brokers to disclose all costs upfront, making it easier to compare platforms. The shift towards transparent, low-cost trading has made share investing more accessible than ever for Australians.
The best stockbroker isn’t always the cheapest. It’s about finding the right mix of features, service, and security for your investing style. Here’s what to weigh up:
Example: If you’re a beginner looking for a simple way to start investing, online brokers like SelfWealth, Superhero, or CommSec Pocket may suit. If you’re an active trader or want tailored advice, a full-service broker such as Morgans, Ord Minnett, or Bell Potter may be a better fit.
In 2025, the stockbroking industry is more competitive and innovative than ever. Expect further consolidation, with global platforms entering the market and local brokers partnering with fintechs to deliver smarter tools and lower costs. Regulation will continue to evolve, with ASIC’s latest investor protection rules and real-time market surveillance increasing trust and transparency.
For Australians, this means more choice, better value, and a safer environment to grow your wealth through share investing.